The Perfect Day website showcases three brands the company calls partners.
(When followed by "dairy protein" that is more clear.) While Perfect Day uses the descriptor “animal-free”, even that can be confusing because it can also mean vegan.
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But because the word vegan has always been understood to mean free of dairy, it’s potentially confusing to use it for a product that contains whey protein.Īnd yet some brands are indeed using the word vegan. Is it vegan? Technically yes since the process does not use traditional animal ingredients.
#COOLHAUS BRAVE ROBOT HOW TO#
It is certainly challenging to figure out how to label biotech ice cream in a way that is both honest and marketable to consumers in a way they will understand. While the "plant-based" shelf tag mistake is likely the fault of the retailer, given that this biotech ice cream represents an entirely new food category that does not fit into any existing retailer sections, the confusion is not surprising. I had already noticed some inconsistencies in the roll-out of several ice cream brands based on the biotech dairy ingredient created and supplied by Perfect Day. People’s lives are potentially at risk with the wrong labeling on products containing such a common allergen as dairy protein. This is not your run in the mill deceptive labeling. Has this new technology been rushed to market without proper legal review? As a food lawyer, seeing mislabeled products sends shivers down my spine.
To the contrary, it contains whey protein, which for some people could trigger serious allergic reactions. This is highly problematic given that Brave Robot’s ice cream is made with synthetic biology and is not plant-based. The products are hormone-free, and each sandwich contains 290 calories.Last week, Food Navigator reporter Elaine Watson tweeted that she spotted the new ice cream brand Brave Robot on shelf with retailer-created tags reading “plant-based.” The lactose-free frozen desserts will be sold at Kroger locations throughout the US for $7.99 per pack of three ice cream sandwiches.
The Chocolate Chip Cookie Dough flavor is made with animal-free vanilla ice cream, cookie dough chunks and pieces of chocolate, all of which are the filling in a chocolate chip cookie sandwich.ĭouble chocolate cookies, meanwhile, create the sandwich function in the Mint Chocolate Chip flavor, which has animal-free mint ice cream with chocolate pieces. This collaboration extends our impact by giving devoted Coolhaus fans a taste of a more sustainable future with delicious animal-free dairy." "When we brought these companies together, we envisioned our missions coming together, too. "The new Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches are everything you want an ice cream sandwich to be: rich, creamy ice cream layered between freshly baked, decadent cookies," said Paul Kollesoff, chief executive officer and co-founder of The Urgent Company. These ice cream sandwiches are the next step to making more inclusive products with even more meaning behind them."Ĭreated through precision fermentation, the whey protein made by Perfect Day and used in Brave Robot ice cream was found to reduce greenhouse gas emissions by 72%, non-renewable energy by 60% and blue water consumption by 23%, according to a third-party life cycle assessment. "By teaming up with Brave Robot and integrating Perfect Day animal-free protein into our ice cream, we can make Coolhaus accessible to more people by using animal-free dairy that is also lactose-free and even better for the planet. "When we started Coolhaus, our mission was to make better products for everyone," said Natasha Case, founder of the brand. The Urgent Company acquired Coolhaus in late 2021, and the new desserts will be the first from the women-owned ice cream brand to be made with Perfect Day’s animal-free milk protein.
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